Technology & Transformation Report April 2018

Elizabeth Norman

As we enter the era of big data insight professionals are coming to the fore, enabling businesses to engage with clients and customers alike in ways not seen before. The movement towards a world in which information is only ever an Alexa question away means the requirement for learning is changing also.

Indeed, with knowledge now less important than access to information, academia faces unprecedented upheaval, as traditional research-based methodologies are increasingly superceded by newer techniques centred around automated information gathering. Meanwhile, Technology, Media and Telecoms businesses are going through a boom as ways consumer data is gathered proliferates.

All this means that businesses are having access to information about consumers that up to now never existed, enabling them to create commercial strategies in a way not seen before, leading to increasing demand for insight professionals across all sectors.

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