Elizabeth NormanFounder/ CEO

About Liz

I have seen massive changes in the research and insight industry since working as a graduate with IBM, researching whether they should build PCs!  It’s helping others navigate through this increasingly complex industry that makes my job fascinating. Equally challenging is my dog Oreo. Sailing, the sea and my garden, all help me relax.

Get to know Liz a little better

What is your role at ENI?
Founder, involved with a wide variety of initiatives to support ENI and the Insight generally. Passionate about graduate recruitment, promoting what a great profession insight is to work in, the opportunities equality and diversity offer.

Which of the values at ENI do you resonate mostly with?
From day one I knew that working as a sole operator recruiting from my bedroom was not for me. I love to learn from and work with others, ENI was set up because I can’t work without being collaborative, bouncing ideas off others.

Best piece of advice you have received?
Do what you love, rather than worry about status and money.  Status and money will come, as you progress, and you will progress far quicker if you do something you enjoy.

Interest in Diversity & Inclusion:
I set up ENI because I wanted a career in qualitative research and dyslexic my academic background was much stronger in numerate qualifications. No one would give me the opportunity to switch from quantitative research, so I moved sideways into insight recruitment. As a result, the founding principle of ENI was to give opportunity to all based on ability regardless of background. Today I am particularly interested in some of the less ‘sexy’ and under-represented areas of inclusion – ageism and disability where I think there is still huge opportunity and a lot to be learned and gained.

Interesting fact about you?
I go to art school one day a week. The opportunity to think in a completely different way has transformed the way I think about so many things and is a great way to relax.

So how did you end up in the role you have now?!
When I first started in recruitment in 1985, I was told that no one lasts in recruitment longer than 7 years. I stuck with it and went on to set up ENI! I’ve been doing it for all these years, mainly because people fascinate me, and the opportunity to support them and give them the greatest opportunity has never become boring.