Qualitative Researcher – Brand Strategy
Job Description
Looking for qualitative researchers with experience in cultural insight, innovation, brand strategy & trends/forecasting.
We have a number of innovative roles with our more strategic clients at a range of levels- please apply if you’d like to discuss the ones that best fit your skills based on the 2 examples below!
Client 1 – Award-winning Digital Insight and Strategy Consultancy – Mid-level Consultant
They work with some of the world’s leading media and technology companies such as Netflix, Twitter, Universal Movies and Music and EA Games. They offer a range of services, ad hoc quant, qual, strategy, UX and service design as well as design and creative which means they not only get rich insights but also develop entire brands and propositions for clients!
This is a strategic qualitative role, offering clients recommendations rather than just giving over research. They are looking for someone who has experience in qualitative research, either online or traditional, to join the growing team.
This is a fantastic opportunity to work with a company who have done phenomenally well and a great place to not only continue your growth but also give you more options down the line than in a traditional qual agency.
Client 2 – Specialist Cultural & Human Insight Research team within a Global Research Agency – Mid-level to Associate Director
Looking for researchers who have core knowledge of qualitative research, experienced in more advanced specialisms across cultural insight, trends/forecasting, innovation and brand strategy. This team are currently doing a lot of semiotics so anyone with experience in this, is a big plus!
Within this role, you will work on global cultural insights across Fashion and Lifestyle, Tech, FMCG and retail. The key to their work is uncovering cultural and societal tensions to resolve their brand positioning and innovations.
It’s an opportunity to join a leading agency who specialise in Cultural Insight. A lot of their work is grounded in social purpose meaning that your role will be identifying issues around sustainability. You will provide strategic recommendations, based on data and research, to help brands build a core strategy to resolve challenges.
Please note, these are just 2 examples! If you’re a strategic qualitative researcher or have experience in more advanced specialisms across cultural insight, trends/forecasting, innovation and brand strategy, apply now to discuss our roles!