Qualitative Director | Design Thinking & CSR

Qualitative Research


England, London


£50,000 - £70,000

Job Type




Job Description

Are you a qualitative researcher interested in design thinking? This is a rare role. Strategic focused, exploratory qualitative work with a design thinking slant AND doing corporate and social responsibility work as well as charity and commercial. This role really does have it all.

We are working with a global insights and design strategy company who does just that. They collaborate with businesses to understand the consumer through observing and empathising with their behaviour. This involves spotting themes and patterns, looking at how different people use products, what works, what doesn’t and what insights can be uncovered to create both short and long term strategy.

Qualitative fieldwork will play a large part of this role and will always remain at the crux of their operation. Expanding on this, it’s about experimenting with creative workshops, watching and decoding human behaviour patterns to invent user-centred products and new ways for brands to communicate with their consumers.

Through these qualitative techniques and frameworks derived from social sciences, their aim is to create simple yet effective innovations. They have over three decades of experience in brand planning, advertising planning, innovation and ideation. The next chapter for them is to incorporate design thinking to help businesses better articulate their problems through prototypes and qual observation.

The work varies hugely. From using trend data as a stepping stone to innovate the Australian biscuit market, through to redesigning brand values for local communities. Their methods are proving to be a huge success with clients really buying into the evidence lead approach from a qualitative angle. They have secured repetitive business with global giants such as Lego, Facebook, Danone and DBS, to name a few.

Operating across Asia and Europe, they have buzzing offices in 7 countries. They are now expanding their UK office and are looking to take on two fantastic quallies or strategists with experience in hands on qual work (workshops, ethnos, groups etc) with 5+ years’ experience who are looking to advance their skills in ethnography, semiotics, digital qual and design thinking.

If you are looking for an opportunity to work on broad projects, further your strategic work and work for one of the nicest consultancies we’ve worked with then apply below

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