Qualitative Associate Director

Qualitative Research


England, Leeds


£46,000 - £55,000

Job Type




Job Description

Leeds / Flexible – Remote.

We’re looking for a Qualitative Associate Director to join a Specialist Research Agency based in Leeds.

This research agency focused on ad hoc retail and shopper research. They’re a pioneer in the retail and shopper research space, they work across a range of projects from in-store activity, including category vision and innovation, customer journey, pre-testing POS & branding. They also own a brand activation agency, so have a complete end to end offering.

Clients include most of the big retailers, Asda, Tesco, Boots and Morrison’s & also FMCG brands like GSK, Thornton’s & Sony They’ve also recently won some big new clients such as Coty (One of the world’s biggest beauty companies) & Heineken.

The role:
Business has been really good over the last couple of months, they’ve been landing really large-scale projects (£200-500k+ in value), so they need to recruit someone senior to handle this level of work and client relationships. You’ll be expected to roll your sleeves up and get stuck into delivering projects, managing the qual research team – including an ambitious RM (who we actually placed), and writing proposals, client development and some pitching.

6 years plus experience.
Qualitative research agency experience.
FMCG/Retail/Shopper sector experience.
Ability to lead senior client relationships
Able to motivate and develop a team.

We’ve worked with this agency for many years, they’re a good business and the line manager for this role is someone who’d be really fun to work with. They’re based in Leeds but given the pandemic are all working remotely and are happy to be flexible as and when it’s safe to return to the office, so you may be based in the North East or North West or further afield and able to get to Leeds just a couple of days a week.

Benefits include 25 days holiday + Christmas week off, profile share and BUPA healthcare.

Apply below and/or contact James@Elizabethnorman.com for more information. 

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