Head of Research (Qualitative)

Qualitative Research


England, Leeds


£60,000 - £70,000

Job Type




Job Description

Head of Research (Qualitative)
c.2 days a week in the office.
£60-70K + Bonus. 

I’m looking for a Head of Reseach (Qualitative) to join a specialist research agency focussed on ad hoc shopper research, based in Leeds. They were one of the first agencies to distinguish between shoppers & consumers & to highlight subconscious factors contributing to brand choice and customer engagement.
They work across a range of shopper projects from in-store activity, including category vision and innovation, customer journey, pre-testing POS & branding. They also own a brand activation agency in Copenhagen, so have a complete end to end offering. Clients include most of the big retailers, Asda, Tesco, Boots and Morrisons & also brands like GSK, COTY, Thornton’s & Heineken. 
This agency are very innovative and use some of the most cutting-edge methodologies on the market such including eye-tracking. The Head of Research rpots to the MD and will involve managing clients, overseeing the team, developing the strategy for the business and being hands on with some chunky client projects.

Qualitative skills are a must, quant skills are a bonus. 
Apply now!

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