Dictionary of Terms

  • B2B Research
  • B2C
  • Behavioural Economics
  • Brand Architecture
  • Brand tracking
  • C++
  • C-level
  • Candidate
  • Category Insight
  • Concept Testing
  • CPG
  • CRM
  • Customer Journey
  • CVM
  • Ethnography
  • FMCG
  • Focus Group
  • Gamification
  • In depth interviews
  • Innovation
  • Insight
  • Loyalty research
  • NPD
  • Online Communities
  • OOH
  • Product Testing
  • Programmatic
  • Qualitative
  • Quantitative
  • SAS
  • Segmentation
  • Semiotics
  • Sensory
  • Social Media Research
  • SPSS
  • SQL
  • Syncicated
  • User Experience
  • UX
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